Work Experience

McClatchy Studios, Washington, D.C.

Social Media Editor, January 2015 - present

  • Creating audience-centered promotional strategy for McClatchy Studios' original documentary video series, and managing teams to execute that strategy.

    • I launched McClatchy’s award-winning episodic series “Titletown, TX” on Facebook Watch, where the audience has watched more than 47M minutes of video and has grown to more than 150K after a year.

  • Leading Facebook video efforts for McClatchy’s 30 local newsrooms: including guidance on how to replicate successful social video, best practices for Facebook Live and 360, training on captioning, optimizing all post types for maximum reach and troubleshooting new features.

  • Analyzing social metrics across McClatchy to provide ongoing, data-driven guidance about performance on Facebook, Twitter and Instagram.

  • Selected to participate in McClatchy's first two-week Design Thinking incubator led by the Stanford d.school in June 2015, and was part of a team selected to compete in a second incubator in May 2016 for the top three teams in the company.

Center for Public Integrity, Washington, D.C.

Engagement Editor, July 2013 - December 2014

  • Managed online production and promotion of long-term investigations, leading the organization on everything from digital-first writing and reporting, to best social media practices.

  • Synthesized social media and web traffic analytics to represent the impact of grant-funded reporting projects. 

  • Worked as part of a four-person digital team whose efforts were recognized with the Online News Association's 2014 award for General Excellence in a small newsroom.

Social Media Manager, May 2012 - June 2013

  • Translated longform, data-based reporting into a concise, engaging and authoritative presence on social media. 

  • Maintained consistent audience growth through active aggregation, without sacrificing the organization's commitment to a fair, unbiased brand. 

Web Producer, August 2011 - April 2012

  • Packaged investigations big and small for presentation online, responsibilities included: obtaining or creating budget-friendly story art, copy editing and headline writing.

Education

Walter Cronkite School of Journalism and Mass Communication at Arizona State University

  • Completed dual BA/MMC program for qualified honors students: earned a Master of Mass Communication degree and a Bachelor of Arts in journalism (digital concentration) in May 2011.

    • Graduated magna cum laude, with honors

  • Completed internships with the Center for Public Integrity, DRAFT Magazine, Phoenix Magazine and the Ahwatukee Foothills News.

Community involvement

Best Buddies Maryland

  • Citizens program member, April 2017 - present

Six Degree Singers, a semi-professional choir in Silver Spring, Maryland

  • Public Relations Committee Chair, August 2015 - August 2016

    • Managed a team of volunteers tasked with running social media channels, email newsletter campaigns, concert-specific outreach and word-of-mouth promotion.

  • Designed, created and managed the choir's website and online store, August 2014 - January 2017

  • Board of Directors: Choir-Elected Representative (2013), Internal Member and Board Secretary (2014-2015)